Edge ID

More Recognition.
More Revenue.
Less Friction.

Nostra's Edge ID keeps tracking on your domain, extending cookie life, powering integrations, and driving real incremental revenue in days.

Experience it for yourself with our 30-day free trial.

Advanced Technology

How does Nostra’s Edge ID work?

First-Party Proxy

By sitting server-side, Nostra acts as a first-party proxy, moving critical tracking from third-party to first-party domains. This extends cookie lifespans back to two years, restoring accurate attribution and enabling better decision-making.  

Real-Time Decisioning

Unlike other tools, Nostra’s Edge ID solution identifies returning visitors in real time and without slowing down the site. As a result, brands can deliver better personalized experiences and can unlock insights immediately.

Performance

Why does this matter?

Browsers are at war against cookies. With all browser-side cookies restricted to seven days of tracking, brands have lost the ability to track and attribute customer behavior effectively. Nostra’s Edge ID tool is putting effective data back in the hands of marketers by extending cookie lifespan to two years.

How we’re Different

Future-Proof Your Tracking

Most cookies fade in days—especially on Safari and iOS—causing lost shoppers and lost revenue. Nostra’s Edge ID flips the script, extending identity for months and syncing seamlessly with Meta, Google, Klaviyo, Attentive, and more. The payoff? More returning shoppers recognized, higher conversions, and significant revenue growth.

Bring Your Cookies Back from the Dead

By default, most cookies starts degrading after just a few days—especially on Safari and IOS devices. With Nostra’s Identity Extension, we we prosp and manage the cookie server-side, significantly extending its lifetime and effectiveness.

Longer Cookie Life = More Revenue

Most brands lose track of their shoppers after just a few days—especially on Safari and iOS. That means missed retargeting, broken personalization, and lost revenue.

Smarter Retargeting

Deeper personalization

Accurate Attribution

The Data Speaks for Itself

90%+

Visitor Recognition After 26 Days

+18%

Personalized Flow Revenue

Under 1

Hour

Cookies lifetime before/after Nostra was enabled.

How it works

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