Edge ID

More Recognition.
More Revenue.
Less Friction.

Nostra's Edge ID keeps tracking on your domain, extending cookie life, powering integrations, and driving real incremental revenue in days.

Experience it for yourself with our 30-day free trial.

How we’re Different

Future-Proof Your Tracking

Most cookies fade in days—especially on Safari and iOS—causing lost shoppers and lost revenue. Nostra’s Edge ID flips the script, extending identity for months and syncing seamlessly with Meta, Google, Klaviyo, Attentive, and more. The payoff? More returning shoppers recognized, higher conversions, and significant revenue growth.

How we’re different

Feature / Benefit
Edge ID
Traditional Tracking
Cookie Lifespan
Up to 2 years (first-party)
1–7 days (Safari/Firefox), 30–90 days (Chrome, until deprecated)
Visitor Recognition
90%+ after 26 days
Drops below 30%
Email Flow Revenue
Up to +25% increase in revenue personalization
+ Abandonment flows
Lost revenue from broken personalization

Lost revenue from returning users
Retargeting Efficiency
Up to +35% more efficient ad spend
Inefficient, wasted spend due to poor attribution
Integrations
Works with any cookie (easy to add)
Limited, browser-dependent
Future-Proofing
Immune to browser crackdowns
Vulnerable to cookie deprecation

Longer Cookie Life = More Revenue

Most brands lose track of their shoppers after just a few days—especially on Safari and iOS. That means missed retargeting, broken personalization, and lost revenue.

Smarter Retargeting

Deeper personalization

Accurate Attribution

Advanced Technology

How does Nostra’s Edge ID work?

First-Party Proxy

By sitting server-side, Nostra acts as a first-party proxy, moving critical tracking from third-party to first-party domains. This extends cookie lifespans back to two years, restoring accurate attribution and enabling better decision-making.  

Real-Time Decisioning

Unlike other tools, Nostra’s Edge ID solution identifies returning visitors in real time and without slowing down the site. As a result, brands can deliver better personalized experiences and can unlock insights immediately.

Cookies lifetime before/after Nostra was enabled.

How it works

Real Results. Real Customers. Real Stories.

Site speed is often something that is overlooked due to its complexities, and the current load speed of a page is the norm due to limited technical understanding. Brands need to rethink that and realize that there are solutions out there like Nostra that can make a meaningful impact.

Bryan Cano
24%
increase in CVR
31X
ROI
Read Case Study