Root ID

Improve personalization and marketing attribution with Root ID

Use Nostra’s Root ID tool to ensure accurate user identification, unlocking new opportunities for enterprise brands to boost customer retention, optimize digital experiences, and drive incremental revenue.

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Advanced Technology

How does Nostra’s Root ID work?

First-Party Proxy

By sitting server-side, Nostra acts as a first-party proxy, moving critical tracking from third-party to first-party domains. This extends cookie lifespans back to two years, restoring accurate attribution and enabling better decision-making.

Real-Time Decisioning

Unlike other tools, Nostra’s Root ID solution identifies returning visitors in real time and without slowing down the site. As a result, brands can deliver better personalized experiences and can unlock insights immediately.

Performance

Why does this matter?

Browsers are at war against cookies. With all browser-side cookies restricted to seven days of tracking, brands have lost the ability to track and attribute customer behavior effectively. Nostra’s Root ID tool is putting effective data back in the hands of marketers by extending cookie lifespan to two years.

Explore Real World Case Studies

Don’t believe us?
Trust our customers!

Back in 2006, Amazon reported that every 100ms in added page load time cost them 1% in Sales. Marketers and brand leaders spend so much time optimizing and measuring everything under the sun and yet page speed is really the first thing ecom leaders should be optimizing – so that’s what I did. From there, we built on the experience, messaging, and the more complex pieces of the customer journey. Simple first, complex second. There are few tools that I recommend, Nostra is one of them.

Ryan Babenzien

Founder & CEO at Jolie

I truly cannot say enough positive things about Nostra’s infrastructure platform. We brought Nostra on and immediately saw our load times dramatically decrease. Our faster website increased conversion rate which ultimately affected our profit. In addition, we have received even more incremental value by using the rest of the Nostra's offerings. Nostra is a must have for any business looking to give their customers a better experience while also giving their own bottom line a boost.

Rob Varon

Director of Marketing at Jordan Craig

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