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About
Remi is a direct-to-consumer company founded in 2019 by Oscar Adelman, a former early-stage consumer VC. The company's mission is to provide affordable, convenient, and comfortable custom night guards for teeth grinding. Remi's hero product is a subscription-based custom night guard service, offering two night guards every six months for $89. This pricing model makes their product substantially cheaper than traditional dental office options. Since its inception, Remi has expanded its product line to include retainers for post-braces or aligner treatments, ultrasonic cleaners for night guards and retainers, water flossers, UV toothbrush sanitizers, and whitening products compatible with their night guards and retainers.
The Challenge
As an eCommerce business, Remi's website serves as its primary storefront. The company faced several challenges related to its online presence. Remi's initial Shopify theme, while functional at launch, had not kept pace with evolving e-commerce standards. Consequently, the company's site speed scores were lagging behind major industry leaders in e-commerce. Remi recognized that poor site performance could negatively affect their conversion rates and, ultimately, revenue. As a growing company, Remi needed a solution that wouldn't require significant time or effort from their team to implement and maintain.
The Solution
After being introduced to Nostra AI through a webinar attended by their website consultant, Remi decided to trial the service. The solution offered by Nostra AI included easy integration, with Nostra AI handling most of the setup process and requiring minimal effort from Remi's team. Remi was assigned a dedicated customer success manager, ensuring continuity in their relationship with Nostra AI. The service also provided ongoing optimization through regular check-in calls (biweekly or monthly), which offered not just performance reports but also suggestions for further improvements. Importantly, Nostra AI's service could be easily toggled on and off, allowing Remi to verify its impact independently.
The Results
Implementing Nostra AI's solution led to significant and measurable improvements in Remi's website performance. The impact was both immediate and sustained over time. Within a day or two of implementation, Remi saw substantial increases in site speed, which continued to improve over the course of their 1.5 to 2-year partnership with Nostra AI.
The effectiveness of Nostra AI's solution is clearly demonstrated by two key performance metrics:
1. Time to First Byte (TTFB): With Nostra AI, Remi's TTFB decreased by an impressive 69%, from 937ms to 296ms. This dramatic reduction means that Remi's server now responds much more quickly to user requests, significantly improving the speed of the website.
2. Load Time: The overall load time of Remi's website decreased by 32%, from 9,077ms to 6,205ms with Nostra AI. This substantial improvement ensures that Remi's customers can access and navigate the site much more quickly, enhancing their shopping experience.
These performance gains were verified not only by Remi's internal measurements but also confirmed by an independent consultant. The improved site speed directly correlated with higher conversion rates, demonstrating a clear return on investment for Remi.
The flexibility of Nostra AI's service allowed Remi to easily toggle it on and off, providing a clear before-and-after comparison. This was particularly evident when Remi launched a new website theme. Upon reactivating Nostra AI after the theme update, they immediately saw the site speed boost again, further proving the effectiveness of the solution.
In conclusion, partnering with Nostra AI has allowed Remi to significantly enhance its eCommerce performance. The ease of implementation, ongoing support, and most importantly, the measurable and substantial improvements in site speed have made Nostra AI an integral part of Remi's digital strategy. These enhancements contribute directly to the company's growth and success in the competitive direct-to-consumer market by providing a faster, more responsive shopping experience for their customers.
