How Define Collections Achieved Faster Load Times and Higher Conversions with Nostra AI

About:

Define Collections is a family-owned business founded in 2020 during the pandemic by John Kalliel and his two sisters. The company designs and produces planners, journals, notebooks, and accessories, initially starting as an e-commerce brand before expanding into retail stores and college bookstores. Define Collections collaborates with schools to create custom products tailored to their specific needs, demonstrating their commitment to personalization and customer satisfaction.

The Challenge:

As Define Collections grew, they faced a significant hurdle: their website's speed. John Kalliel, one of the co-founders, noticed that Shopify was reporting slow loading times for their site. The company had implemented numerous custom features and third-party apps to enhance their online store's functionality, but these additions were negatively impacting the website's performance. Slow loading times were potentially deterring customers and affecting their search engine rankings.

John attempted to address this issue using various Shopify third-party apps promising increased speeds, but these solutions proved ineffective. Some even caused additional problems, requiring John to spend valuable time fixing unexpected code changes. As the company continued to expand its product line and add new pages, the need for a reliable, long-term solution became increasingly urgent.

The Solution:

After extensive research, John discovered Nostra AI through a Google search. Intrigued by Nostra's promise of an easy implementation process and significant speed improvements, he decided to take advantage of our 30-day free trial. The onboarding process was seamless, with a dedicated manager guiding John through the setup and providing clear instructions and resources.

Nostra AI's server-side optimization approach meant that John no longer had to constantly update and adjust the website manually. This saved him considerable time and allowed him to focus on other crucial aspects of the business. The Nostra AI team also offered ongoing support, including one-on-one calls and CRO (Conversion Rate Optimization) consultations, providing John with valuable insights and actionable suggestions to further improve the website's performance.

The Results:

Implementing Nostra AI's solution yielded impressive results for Define Collections:

• Reduced Time To First Byte (TTFB) by 74.1%
• Reduced overall website load time by 20%
• Increased website conversion rate by 17%

Beyond these quantitative improvements, Define Collections experienced several qualitative benefits. The company saw an increase in organic traffic in the months following the implementation of Nostra AI. Additionally, the average retention time on the website increased significantly, with visitors browsing the site for longer periods due to faster and more reliable loading times.

The mobile experience also improved dramatically. Define Collections noticed a substantial reduction in bounce rates, especially on mobile devices, aligning with their mobile-first design approach. Furthermore, the company began attracting more international traffic, benefiting from Nostra AI's crawler optimization feature, which made their site more accessible to various search engines worldwide.

In conclusion, Nostra AI's solution not only addressed Define Collections' initial challenge of slow loading times but also contributed to improved SEO performance, increased user engagement, and ultimately, higher conversion rates. The partnership has enabled Define Collections to focus on growing their business and expanding their product line, confident in the knowledge that their website performance is optimized for success.