Boarderie Witnesses a 14% Increase in CVR with Nostra

‍About

Boarderie is a family-owned business that has revolutionized the edible gifting industry with its innovative pre-assembled cheese and charcuterie boards. Known for sourcing award-winning ingredients from around the world, Boarderie provides perfectly paired assortments for customers who value both quality and convenience.

Since its inception in 2021, Boarderie has achieved remarkable success, securing a deal with Lori Greiner on Shark Tank and earning a spot in Oprah's Favorite Things list in both 2022 and 2023. However, as Boarderie's reputation continued to rise, the slow speed of their website began to hinder user experience and conversion rates, posing challenges for their online store.

The Challenge

As a business built on convenience, Boarderie recognized that a slow site experience undermined core values. Initially, the development team attempted to resolve the issue internally but soon realized that achieving significant improvements would require a time-consuming website overhaul. To avoid this and allow their developers to focus on more strategic business objectives, Boarderie decided to pursue an external turnkey solution that would enhance their store's speed with minimal downtime. This decision marked the start of Boarderie's collaboration with Nostra AI, following a strong recommendation from a trusted development agency.

The Solution

To address Boarderie's site performance issues, Nostra AI implemented its innovative Edge Delivery Engine™ and Crawler Optimization solutions. Rachel Solomon, CEO & Co-Founder at Boarderie, recalled the beginning of their partnership: 

‍“Nostra’s willingness to work with us before we committed gave us the confidence to sign on. There are so many different people out selling software that promises to work, but then you sign on for a year, and it doesn’t. We were able to see the A/B test results and verify the solution rather than jumping into something we weren't sure about.”

Utilizing advanced caching mechanisms and intelligent content delivery, Nostra AI's solution significantly boosted Boarderie's website speed, resulting in faster page load times, a smoother browsing experience, and improved Core Web Vitals. 

‍The Results

Nostra AI’s seamless integration not only resolved Boarderie's performance issue but also led to a significant increase in their conversion rates. This was seen in an A/B test where results revealed that the site with Nostra enabled noticeably outperformed the control group (Boarderie’s site without Nostra). The following results were achieved.

• 14% increase in conversion rate (CVR)

• 66% decrease in Time to First Byte (TTFB) 

• 40% acceleration in Page Load Time  

Based on Boarderie’s experience using Nostra, it is clear that improvements in site performance can have a profound impact on conversion rates. The major transformation brought about by Boarderie’s integration with Nostra AI demonstrates the importance and value of speed optimization in the world of eCommerce. Ready to see how Nostra can elevate your website’s performance, boost revenue, increase traffic, and drive conversions? Book a demo with us today.