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About
Founded in 2015, Birdies set out to create the most comfortable yet stylish footwear for women. Combining the support of a sneaker, the softness of a slipper, and the style of a flat, Birdies presents a diverse range of shoes designed to empower women on every step of their journey.
The Challenge
Birdies’ site speed was negatively impacting their SEO and Conversion rates
Navigating the competitive terrain of the footwear industry, the team at Birdies recognized that their site speed did not measure up to that of other industry leaders. As of November 2023, studies indicate that over 55% of website traffic originates from mobile device users. Given that 70% of Birdies' traffic comes from mobile users, they were keenly aware that their SEO and conversion rates were not reaching their full potential. Recognizing that latency is the number one cause of mobile cart abandonment Birdies understood the necessity for action.
Having been on Shopify for over five years, Birdies initially suspected that excess code could be causing the issue. As a solution, they attempted an in-house resolution by assigning their development team to clean up the site. Despite making incremental speed improvements by removing excess code and unnecessary slow-loading images, Birdies realized this issue was consuming a significant amount of valuable developer time, resulting in expensive work with little reward. Eventually, Birdies acknowledged that their development team's time could be better spent elsewhere and began searching for alternative solutions.
Recognizing the potential for revenue growth through enhanced site speed, Birdies sought a solution that was not only quick to implement but also cost-effective and trustworthy. In an attempt to learn more about possible solutions, VP of Finance and Operations, Sean Scanlon, attended a Shopify event where he happened to cross paths with a member of the Nostra AI team. After asking a number of questions, Sean felt that Nostra AI was the best partner for improving Birdies’s site speed. While there were other options for site speed.
1 Howarth, Josh. “Internet Traffic from Mobile Devices (Nov 2023).” Exploding Topics, Exploding Topics, 1 Nov. 2023, explodingtopics.com/blog/mobile-internet-traffic.
2 Milliseconds Make Millions - Deloitte Us, www2.deloitte.com/content/dam/Deloitte/ie/Documents/Consulting/Milliseconds_Make_Millions_report.pdf. Accessed 6 Nov. 2023.
The Solution
Effortless onboarding, instant results
Ready to enhance their site speed, Birdies began their onboarding experience with Nostra. Initially informed that the onboarding process takes 30 minutes, Birdies was highly skeptical – every SaaS brand quoted them a similar “easy onboarding” process that could end up dragging on into multiple meetings over days or weeks.
They were blown away when their onboarding was complete in 15 minutes. With Nostra’s Edge Delivery Engine™ up and running, it took less than 30 days for Birdies to witness a remarkable 4% increase in revenue per user vs. the holdout group that did not get Nostra.
Beyond the advantage of boosted RPU, Birdies identified three key benefits of using Nostra:
#1: (Opportunity) Cost Savings
Opting for Nostra AI didn’t only yield markedly better results than any in-house solution, but also allowed the Birdies development team to focus on developing exciting new features and preparing for the crucial holiday season.
#2: Elevated User Experience
In the competitive world of eCommerce, slow site speed can drive customers away. By optimizing site speed, Birdies ensures visitors get the 'instantaneous' experience expected in 2023.
#3: Dedicated Customer Service
From the initial onboarding to their ongoing check-ins, Birdies has been impressed with Nostra's consistent dedication to customer success. The high level of service provided has reassured them of Nostra's potential as a long-term partner.
The Results
Achieving a 4% increase in revenue per user in just 30 days
With the Edge Delivery Engine™ in full effect, Birdies quickly found satisfactory results. Here's an overview Birdies has observed since working with Nostra:
- 4% increase in Revenue Per User compared to the holdout group.
- Time to First Byte (TTFB): 1380 ms → 170 ms
Looking ahead, Birdies highly recommends Nostra AI not only for its game-changing product suite but also for its exceptional attention to detail and customer service. While obtaining the desired outcome of a radically faster site was the top priority, it has been the additional small but significant aspects of working with Nostra AI that elevate it from “product” to “partner”.
“The customer service team has just been extremely communicative, and I've been doing this for a long time. Hands down, easiest integration ever” -Birdies Senior Manager, E-commerce
No matter what your brand's selling, site speed is always critical for growth and your bottom line. Book a demo with us today to see how Nostra AI can elevate your website's performance, revenue, traffic, and conversions!
