The Marketing Haven Podcast

Episode 3

Jason Jepson converses with Arthur Root

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In this episode, Arthur Root is joined by PR/ Marketing expert Jason Jepson to discuss preparing companies for acquisition, the impact technology has had on finding investors, the journey his career has taken him on, and much more.

"When you are building towards being acquired, the first thing you want to do is you need to identify who you think could acquire your company and then be what makes you attractive to them, right? So you've got to label those out first, then make sure that the acquisition, messaging and everything you're putting around it align with your true north as a company and where you're going. Make it interesting, whatever it is."
-Jason Jepson

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