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In the competitive world of eCommerce, every second counts. For Jones Road Beauty, a clean beauty brand founded in 2020, slow-loading product images and videos were costing them more than just time—they were impacting sales. By partnering with Nostra AI, Jones Road not only solved its performance issues but also achieved a noticeable boost in conversion rate. Here's how they did it.
About
Founded in 2020, by makeup artist Bobbi Brown, Jones Road Beauty is built on the philosophy that the world needs better, not more, beauty products. With a commitment to clean formulations and inclusivity, the brand quickly gained traction in the saturated beauty market.
The Challenge
Jones Road's website leverages numerous third-party integrations and rich media content to deliver a personalized user experience, including high-resolution videos, customized step-by-step quizzes, and more. These elements play a crucial role in enhancing product sales and creating a memorable experience for users. However, the loading of these assets, along with third-party applications, was impacting the site's performance. This slower load time was negatively affecting user experience, conversion rate (CVR), and overall revenue. By implementing advanced loading techniques and optimizing third-party integrations, there was an opportunity to significantly improve the site's performance without compromising its rich features.
Recognizing the urgency of resolving these performance issues, Jones Road knew immediate action was necessary, despite their beautiful site design and excellent product range. Like many other emerging beauty brands, Jones Road faced the challenge of a limited in-house development team. To address this without overextending their internal resources, Chief Marketing and Revenue Officer Cody Plofker sought expert insights within the eCommerce industry. This search led to a referral from a trusted friend, ultimately resulting in Jones Road's partnership with Nostra AI to tackle their website optimization needs.
The Solution
After an initial call and demo of Nostra, Jones Road was ready to begin. To address Jones Road's site performance issues, Nostra AI quickly implemented its Edge Delivery Engine™ and Crawler Optimization solutions. The Edge Delivery Engine™ employs a sophisticated, multi-step process to enhance the site's performance, as the Crawler Optimization ensures that search engine bots receive optimized content, improving SEO. By leveraging advanced caching and cutting-edge technologies, Jones Road not only achieved a significant performance boost but also gained a competitive advantage within the eCommerce industry.
The Results
Since implementing Nostra AI’s product suite, Jones Road has seen quantifiable improvements in site performance, Core Web Vitals, and conversion rate (CVR). Here are the key results driven by Nostra:
- Rise in Conversion Rate (CVR): This improvement demonstrates the essential role of a fast, high-performing website in enhancing a store’s overall success.
- 68% reduction in Time to First Byte (TTFB): This significant improvement in initial page load speed measures the time it takes for a user's browser to receive the first byte of data from the server.
- Core Web Vitals going greener: This indicates that Jones Road's website meets Google's standards for user experience, which is a crucial factor in search engine rankings.
These results highlight the profound impact of Nostra AI's product suite on enhancing Jones Road's online performance and business success. In addition to boosting conversion rate, Jones Road has saved both time and money, allowing them to focus on more significant business objectives.
By following in the footsteps of Jones Road and other successful brands, your business can leverage Nostra AI’s solutions to elevate site performance, provide a seamless user experience, improve search engine visibility, and increase overall revenue. Book a demo with us today and position your brand for long-term success in the competitive world of eCommerce.
